This year has been loaded with many high and low points. The world has gone through a lot and everyone has struggled to cope up with the challenges brought by 2020. From pandemic to the environmental crisis we’ve come a long way in this unpredictable year.
With all the social distancing and lockdown the world has kept in contact through social media and other online platforms. In a world where the meeting to party everything’s virtual 2020 has shown us a lot.
Now, when 2021 has just begun, with the development of new technologies and the increased dependency on social networking sites a lot of things need consideration. Instagram through a new platform as compared to good old Facebook has over 1Billion active users daily. It is trending day by day.
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Instagram provides various tools and is loved by users and brands alike. Recently, Instagram has introduced Reels and their popularity has increased more than ever. The more you get to know about Instagram the more opportunities it will create for your business.
Reels can’t be Ignored
Reels is the newest feature of Instagram. It was presented in India after the well known Chinese Tik Tok application was restricted. Soon the feature was made available to the entire world.
Reels allow users to make 30secs videos using customized music. It is popular for Reels challenges. Brands like Sephora and Louis Vuitton are making the most out of Reels. The same features being used to debunk myths and educate users. Influencers even use these to showcase their talents. They can make the
most out of Instagram Reels.
Considering the newest feature it has something new to offer to your audience. Make sure to utilize it in the best way possible. Understand the functioning and follow the trends. Keep a check on Tik Tok trends as well since the same are often observed on Instagram Reels after a week. If you keep up with Tik Tok trends you can be a trendsetter on Instagram Reels.
Instagram Stories
Instagram stories are an old feature as compared to their other tools. It permits users to share posts that will vanish in 24 hours. It is very similar to the usual sharing which takes place on Snapchat. These posts can be text, pictures, and even videos. The viewers can react to your stories. They’re a great way of providing a teaser. It keeps your views anticipating for more.
Stories can be used as reminders and even as a way of informing about short term things. Today it has become a strong platform for influencer marketing thus avoiding it for its 24-hour value can make your campaign week. Make sure to optimize the stories in a versatile manner.
Insta Live
The feature which connects you to your audience in real-time. A live interactive feature that will allow you to connect with your audience. This is interesting to announce new announcements and it’s an effective way to start a dialogue with your audience.
Instagram life can create excitement within your audience. Live is something that makes your audience anticipate your announcements. Also, if you share your Insta Live time on the story and give a sneak peek through Reels you will be able to utilize three tools in one.
Shop via Instagram
In-app shopping is popular on Instagram. Today, it is no longer just about sharing pictures and advertising communications. Your posts will urge users to buy products from your business now, if they have to search for your website or search your offering separately, it adds effort on their part.
Instead of making your customers go through the hassle, you can give an in-app shopping option along with the posts. This will make them go for immediate purchase. Include shopping options in your posts. This will boost your sales and improve your rate of conversion.
AR Filters
AR stands for Augmented Reality. There are branded Augmented Reality filters. They can provide a different background or change the overall look for the video.
This makes your content interesting as compared to your competitors. AR filters can make your content stand out. This will be more unique than your regular content. These small additions can make your content interesting. It will intrigue the audience and give them a break from regular monotonous content.
IGTV
IGTV is essentially Instagram TV. It allows users to share video content for more than the usual 30 secs.
You can make small episodic content with the help of IGTV. It can help you in sharing lengthy content.
IGTV generates advertising revenue just like YouTube does. You can use it for some important and fun matters. IGTV is not something you can use regularly but sharing it once in a while will make your business benefit.
Social cause Feature
Including a social cause, the feature will make the audience relate with your business through a certain cause. It will be like an online CSR.
Corporate Social Responsibility shared with the help of Instagram. You can raise funds as a brand through it and make donations. This will allow people to know about your brand beyond the business. They will have the option to identify with your image. This will also contribute to the image of your brand.
A Little More for 2021
You as a brand are users of the platform. As far as Instagram as a platform is concerned you cannot anticipate any potential changes they will go through in the coming days. You cannot prepare for everything but one thing you can do as a brand/business is you can try and keep up with the changing trends.
In the coming days if Instagram comes up with a new feature make sure to know details about it and use it. Make sure to be open to options when it comes to new features. An app can update itself anytime. Don’t be hesitant to try new things provided by the application. Try out new ways of communicating about your business and see how Influencer Marketing Really pays. In 2021 make most of the Influencer marketing on Instagram while optimizing all the tools available to you.
