{"id":1392,"date":"2020-04-08T14:30:27","date_gmt":"2020-04-08T09:00:27","guid":{"rendered":"http:\/\/35.197.110.238\/?p=1392"},"modified":"2020-12-12T17:04:04","modified_gmt":"2020-12-12T11:34:04","slug":"webinar-unattended-follow-up-automation","status":"publish","type":"post","link":"https:\/\/mohandhanwani.com\/ko\/webinar-unattended-follow-up-automation\/","title":{"rendered":"How to Optimize Automated Webinar Follow Up Sequence for Non-Attendees \u2013 Keap Campaigns"},"content":{"rendered":"<p>Are you sending <strong>same follow up<\/strong> emails to <strong>Leads who didn\u2019t attend Automated Webinars<\/strong>?<\/p>\n<p>Well it\u2019s time to do a A\/B Testing.<\/p>\n<p>We all have those moments, <strong>when leads register<\/strong> for the Automated Webinars. But, <strong>doesn\u2019t show up<\/strong>.<\/p>\n<p>In this case, you may want to do A\/B Testing with follow ups. Where, you can:<\/p>\n<ul>\n<li>Send them reminder with Chance to Re-register, mentioning the reasons why they shouldn\u2019t miss out on things \u2013 before moving them to actual follow up sequence<\/li>\n<li>Move them to post webinar follow up sequence (different follow ups based on whether they attended or not)<\/li>\n<li>Mixing both of above<\/li>\n<\/ul>\n<p><strong>Pilot testing<\/strong> it with some of the Campaigns, would give you <strong>different results<\/strong>. Which gives you an idea of which way works better with your current audience. Thus, <strong>a way with improved ROI<\/strong>. Once in a while, doing these tests again, might help in shifting thins up a bit.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>So, today,<\/strong> we are <strong>Creating the Campaign<\/strong> for first one i.e. Sending <strong>reminders to your leads about Re-register for Webinar<\/strong>.<\/p>\n<p>So, let\u2019s get started:<\/p>\n<div style=\"border-top: 2px solid black; width: 25{086092ef17e3487c0232d5be36a622d732b885ddcdbdcebe9aea32d40e8ce56b};\" align=\"center\"><\/div>\n<h3><strong><u>Implementing the Campaigns<\/u><\/strong><\/h3>\n<p>First, let&#8217;s check the Workflow of how it would work. Then, we\u2019ll jump right at Creating it.<\/p>\n<p>Here\u2019s the Workflow:<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1406 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Workflow-2-Automated-Webinar-Campaign-for-leads-who-Didnt-Register.png\" alt=\"Workflow - Automated Webinar Campaign for leads who Didn't Register\" width=\"726\" height=\"632\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Workflow-2-Automated-Webinar-Campaign-for-leads-who-Didnt-Register.png 726w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Workflow-2-Automated-Webinar-Campaign-for-leads-who-Didnt-Register-300x261.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p>\n<h3><strong><u>Creating Follow Up Campaign:<\/u><\/strong><\/h3>\n<p>Here&#8217;s a quick Walk-through with the campaign setup. In case of any queries, feel free to get in touch.<\/p>\n<p>I&#8217;ll start uploading Video based tutorials, once Base things for site are sorted.<\/p>\n<p><strong>1. <span style=\"text-decoration: underline;\">Start with Trigger tag for Webinar Registration<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1410 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Trigger-Tag-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png\" alt=\"Trigger Tag - Atumated Webinar did not show up - Follow Up Sequence\" width=\"1578\" height=\"733\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Trigger-Tag-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png 1578w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Trigger-Tag-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-300x139.png 300w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Trigger-Tag-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-1024x476.png 1024w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Trigger-Tag-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-768x357.png 768w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Trigger-Tag-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-1536x713.png 1536w\" sizes=\"(max-width: 1578px) 100vw, 1578px\" \/><\/p>\n<p><strong>2. <span style=\"text-decoration: underline;\">Create a Sequence<\/span><\/strong> to \u2018Remove the Webinar Registered tag &amp; Apply Activity Webinar Registered Tag\u2019 (Know more about Activity &amp; Trigger tags or check Quick Tips Section below the article)<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1411 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png\" alt=\"Empty Sequence - Autmated Webinar did not show up - Follow Up Sequence\" width=\"1476\" height=\"614\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png 1476w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-300x125.png 300w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-1024x426.png 1024w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-768x319.png 768w\" sizes=\"(max-width: 1476px) 100vw, 1476px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1418 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Inside-2-Automated-Webinar-did-not-show-up-Follow-Up-Sequence.png\" alt=\"Empty Sequence Inside 2 - Automated Webinar did not show up - Follow Up Sequence\" width=\"1335\" height=\"554\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Inside-2-Automated-Webinar-did-not-show-up-Follow-Up-Sequence.png 1335w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Inside-2-Automated-Webinar-did-not-show-up-Follow-Up-Sequence-300x124.png 300w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Inside-2-Automated-Webinar-did-not-show-up-Follow-Up-Sequence-1024x425.png 1024w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Empty-Sequence-Inside-2-Automated-Webinar-did-not-show-up-Follow-Up-Sequence-768x319.png 768w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/p>\n<p><strong>3. <u>Add a Goal with \u2018Trigger Webinar \u2013 Unattended Goal:<\/u><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1414 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Unregistered-Trigger-Goal-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png\" alt=\"Unregistered Trigger Goal - Automated Webinar did not show up - Follow Up Sequence\" width=\"1400\" height=\"626\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Unregistered-Trigger-Goal-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png 1400w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Unregistered-Trigger-Goal-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-300x134.png 300w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Unregistered-Trigger-Goal-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-1024x458.png 1024w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Unregistered-Trigger-Goal-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-768x343.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><strong>Decision Diamond:<\/strong> We use this to decide which way users would go based on conditions (in this case tags). Let me share it after explaining what tags are getting applied in next 3 sequences.<\/p>\n<p><strong>We start with Supporting tags for Conditional Logics here<\/strong>; each parallel sequence contains a tag which can be used for Filtering next time user achieves Unattended Goal.<\/p>\n<p><strong>4. <u>First time Unattended Sequence:<\/u><\/strong><\/p>\n<ul>\n<li>Apply the <strong>Activity \u2013 XX Webinar &#8211; Unattended <\/strong>\u00a0 &#8211; Replace XX with Webinar name, &amp; with keyword that you want.<\/li>\n<li>Sends the re-register emails to contact<\/li>\n<li>This connects to Registered goal, so as soon as user registers again, it stops the Registrations emails from getting sent<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1413 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Follow-Up-Sequence-1-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png\" alt=\"Follow Up Sequence 1 - Automated Webinar did not show up - Follow Up Sequence\" width=\"1462\" height=\"684\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Follow-Up-Sequence-1-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence.png 1462w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Follow-Up-Sequence-1-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-300x140.png 300w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Follow-Up-Sequence-1-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-1024x479.png 1024w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Follow-Up-Sequence-1-Atumated-Webinar-did-not-show-up-Follow-Up-Sequence-768x359.png 768w\" sizes=\"(max-width: 1462px) 100vw, 1462px\" \/><\/p>\n<p><strong>5. <u>Second Time Un-Attended Sequence<\/u><\/strong><\/p>\n<p>This sequence comes into picture, when user registered for webinar again but didn\u2019t attend it again. It is similar to the first sequence, the only difference would be in Activity tag, that you will apply.<\/p>\n<p>Here\u2019s how the sequence goes:<\/p>\n<ul>\n<li>Apply a different Activity tag this time. May be, something like Activity \u2013 XX Webinar &#8211; Unattended &#8211; 2nd Time<\/li>\n<li>Sends the different series of Emails based on how you want to customize it (Focus on Why they shouldn\u2019t miss out on it)<\/li>\n<li>This too connects to Registered goal<\/li>\n<\/ul>\n<p><strong>6. <u>Third Time Un-attended Sequence<\/u><\/strong><\/p>\n<p>This one is for third time when user didn\u2019t attend, maybe you would want to send a quick feedback email on how they would like to learn from you e.g. Emails, or may they are not interested in topic or they want something else.<\/p>\n<p>This could add to research factor, so would be worth adding. Or you can customize it the way you want \ud83d\ude09<\/p>\n<ul>\n<li>Apply a third time Unattended Activity tag. E.g. Activity \u2013 XX Webinar &#8211; Unattended \u2013 3rd Time<\/li>\n<li>Feedback Email, or if you prefer a series of Emails.<\/li>\n<li>If you\u2019re sending one email then there isn\u2019t need to connect to Registered Goal, else you can<\/li>\n<\/ul>\n<p><strong>7. <u>Decision Diamond<\/u><\/strong><\/p>\n<p>This decision diamond is used to send users to specific email sequence based on tags. It would work send users to different sequences based on Following Conditions:<\/p>\n<ul>\n<li>First sequence \u2013 If user doesn\u2019t have <strong>Activity \u2013 XX Webinar \u2013 Unattended tag<\/strong><\/li>\n<li>Second Sequence \u2013 If user has <strong>Activity \u2013 XX Webinar \u2013 Unattended tag<\/strong> &amp; doesn\u2019t have <strong>Activity \u2013 XX Webinar &#8211; Unattended \u2013 2nd Time<\/strong><\/li>\n<li>Third Sequence \u2013 If user has <strong>Activity \u2013 XX Webinar &#8211; Unattended \u2013 2nd Time<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1531 aligncenter\" src=\"http:\/\/35.197.110.238\/wp-content\/uploads\/2020\/04\/Webinar-follow-up-automation-decision-dimaond.png\" alt=\"Webinar follow up automation - decision diamond\" width=\"1273\" height=\"879\" srcset=\"https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Webinar-follow-up-automation-decision-dimaond.png 1273w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Webinar-follow-up-automation-decision-dimaond-300x207.png 300w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Webinar-follow-up-automation-decision-dimaond-1024x707.png 1024w, https:\/\/mohandhanwani.com\/wp-content\/uploads\/2020\/04\/Webinar-follow-up-automation-decision-dimaond-768x530.png 768w\" sizes=\"(max-width: 1273px) 100vw, 1273px\" \/><\/p>\n<p><strong>8. <u>Registered Goal<\/u><\/strong><\/p>\n<p>This goal stops all the emails, processes before it, when user Registers again. For this, simply <strong>add a Tag Applied goal,<\/strong> and add Webinar <strong>Registered Trigger tag<\/strong> in it (just like at Campaign Start)<\/p>\n<div style=\"border-top: 2px solid black; width: 25{086092ef17e3487c0232d5be36a622d732b885ddcdbdcebe9aea32d40e8ce56b};\" align=\"center\"><\/div>\n<h3><strong><u>Quick Tips:<\/u><\/strong><\/h3>\n<p>Here&#8217;s quick thing about Trigger &amp; Activity tag, please feel free to let us know in case of any queries. There are many more types of tags. In this Campaign we just needed two of the tags, so I&#8217;ve mentioned the same here. I&#8217;ll create a separate post on this or will share resources in later in days.<\/p>\n<p><strong><u>Trigger Tags:<\/u><\/strong><\/p>\n<p>We use trigger tags, in case we want the Campaign actions to be repeated if user does the same action twice e.g.<\/p>\n<ul>\n<li>When User signs up for a Lead Magnet<\/li>\n<li>When User signs up for an Automated Webinar<\/li>\n<\/ul>\n<p>In case, you don\u2019t want to have it repeated, wo go with a permanent tag in Goal settings like Activity tag.<\/p>\n<p><strong><u>Activity Tags:<\/u><\/strong><\/p>\n<p>Activity tags can be used as permanent tags on users indicating that users did specific actions. For example, where they signed up for a Lead Magnet, register for a Webinar or Purchase a product.<\/p>\n<p>As these are permanent, we don\u2019t remove these like Trigger tags. Rather, these can be used to uniquely segment people.<\/p>\n<div style=\"border-top: 2px solid black; width: 25{086092ef17e3487c0232d5be36a622d732b885ddcdbdcebe9aea32d40e8ce56b};\" align=\"center\"><\/div>\n<h3><strong><u>Conclusion:<\/u><\/strong><\/h3>\n<p>They are various ways to follow up based on user actions. This is all to, help people taking actions. This can be used to do A\/B Testing in your Automated Webinar follow up sequences. And implement based on what works for your audience.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>PS:<\/strong> Want us to help you in Keap (formerly InfusionSoft) Implementation for Marketing Automation? Visit\u00a0<a href=\"https:\/\/mohandhanwani.com\/keap-automation\/\">https:\/\/mohandhanwani.com\/keap-automation\/<\/a>\u00a0to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you sending same follow up emails to Leads who didn\u2019t attend Automated Webinars? Well it\u2019s time to do a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[22,8],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.1","language":"ko","enabled_languages":["en","ko"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ko":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Automated Webinar Follow Up Sequence for Non-Attendees \u2013 Keap Campaigns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mohandhanwani.com\/webinar-unattended-follow-up-automation\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Automated Webinar Follow Up Sequence for Non-Attendees \u2013 Keap Campaigns - 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