Like Wall Street Journal’s Billion Dollar Sales Letter, a Good Copy can help you generate millions of dollars for your Business. Or, when used less effectively… it can increase the Marketing Cost while serving lower result than that of is achievable.
Whether you are creating a Landing Page, Website, Video, or… are speaking at an Event; writing effective copy for it can help you making sure that it caters to achieving your Goal.
If you ask me, “I know a Copy can help in achieving better results, but how does it work? ….”
I would say that… you are in for a Treat, my friend … ^^
In this blog, We get to learn with Duvan Florez’s Copywriting experience. I’ve had the chance to get the answers to some of the key Copywriting Questions from Duvan. This includes What is Copywriting, and Tips for Writing a Good Copy.
As Duvan says, a good Copywriter is detective first.
So, today, let’s observe his way of Copywriting like a Detective.
What exactly is Copywriting according to Duvan Florez?
#1 What is Copywriting according to you? How a good Copy makes a significance for Businesses & Prospects?
I define Copywriting as the message, meaning, everything that involves transmitting something, whether it is text, video, speaking, letter, all of them have a goal.
Influence someone else’s decision.
So I love to use copywriting as the message it is transmitted. For example, if you are crafting a home page, you can say, oh, copywriting is the words that I am writing, right?
Wrong, because image matters too, so that is why I am an advocate of the concept of copywriting as a whole.
Remember, it is the message.
How it can have effect on Business:
Well, If you have heard of Agora, they are a small company that produces 1.5 Billion dollars a year.
Guess what they have in common?
They have the best copywriter in the world, that’s why their competitor looks at them afraid.
In other words…
Copywriting can make a huge difference in any business.
It could be the difference between a good business from a great business
#2 What is the right track of becoming a Copywriter, so you can make a living out of it or get more Sales?
The first thing is to know that copywriting is a muscle.
Few people have natural talent when it comes to writing, and you probably don’t wanna learn from them
Because they don’t know how they do it, they just do it.
Not different from a guy that is natural with women, you know that they are good and when you ask them,
hey, what do you do to charm women, they say something along the line of… just be yourself, ashhh, you see my point?
So if you want to become a great copywriting, just find someone that has worked as a copywriter for a long time before, study their programs, and the most important part is…
Write every single day
No one gets better without practice.
Practice will make you better and better
Keep your antenna up to whatever ad, promos, sales letter that catches your attention.
Try to figure out why they get your attention and reverse engineer the process.
This practice alone, will make you infinitely a better copywriter.
#3 How long does it take to become a copywriter?
I wish I could tell you there is one answer, but it depends.
It depends on your Dedication.
Do you study copywriting every day or only on weekends?
Do you practice it?
How long do you study and practice copywriting?
But I’m not going to leave you with a vague answer.
You certainly could be a decent copywriter in 6 months if you practice and study copy every day.
If you want to take it easy, it could be two years to be good.
As always, balls in your court.
How to Write a Good Copy?
#4 What should people consider before starting to write a copy?
Here is the deadliest mistake of all time.
Start writing before you know who you are talking about.
What are their frustrations, desires, and pain points?
In other words.
Before you sit down and start moving your little hand to write compelling copy, spend a bit of time to do your target audience research.
That is extremely important.
#5 Where do I start to write a better copy?
First of all, if you want to become a great copywriter, you need to become more than a copywriter.
Here is what I mean.
You have to become a detective.
Yes, like your favorites movies where they walk you through a very intriguing story.
Being curious is huge when it comes to copywriters.
But, there is another way too.
The difference is that it is painful and sometimes boring.
Are you ready for that?
Rewrite winner promos.
I know, I know, that is not sexy, but that is like a medicine when you are sick.
At first, you hated it, but you know it will make you feel better later.
The same here.
Write every day one promo or at least chunks of a control and see the magic happen.
#6 3 key points that can help people in becoming a better Copywriter?
If there is something that will make you stand out like an honest politician in order to be a better copywriter is…
— Write every single day.
Do you maybe think?
That doesn’t sound new, but you may be surprised how many copywriters don’t write every single day.
It looks very obvious, but it seems it is not for many people.
—- Keep a swipe file of ads, sales letter, emails that grab your attention, and figure out why they get your attention.
The key here is doing a reverse engineer process right away because you are going to forget about it.
Do it every time something captures your attention.
— Keep learning and master the fundamentals of direct response.
How to craft an offer
How to capture someone’s attention
How to close a sales letter
Only focus on mastering the fundamentals and forget about every trick or ninja tactic. If you are starting out, that will be a waste of your time.
#7 Any tips to have fun while Writing?
Something I like to do first is to spread out whatever I am thinking about and try to write it as if I were drunk just to get momentum.
Once I feel really good, then I start writing, and that makes it so easy and fun because you don’t feel like crap, you feel like you want to write lots of pages without thinking about.
More about Duvan Florez (with Duvan’s words)
I am a copywriter specialized in email copywriting.
I started as a copywriter two years ago, I heard about copywriting, and the first thing that came to mind was…
That is probably about how to write a novel or a book, and I am definitely not good about it.
But quickly I discovered that copywriting is something very different than that.
Two years from that, I am in the process of working with a business that has a mission to change the educational system of Latin America.
Remember, never give up.
It is not easy, but it could be very rewarded if you keep going
How did Duven Florez go about making Copyrighting as a Career?
I started copywriting as a hobby, but after tasting some success, I realize this a huge career that can help me live my dream life.
I studied copy while I was at college, and I have never felt better about my life since then.
If you are series about copywriting, know it is the time to stand out. Businesses are craving for copywriters.
Many businesses aren’t online, and they are figuring out how to make that transition.
This is your time. I truly believe that there is never a better time to know about copywriting than during this crisis.