If you want to be successful on the internet, you’ll need to learn how to adjust to shifting circumstances. Text is becoming obsolete, while the video is in high demand.
While every company and brand understands that their customers desire videos, the greater challenge is figuring out how to effectively make them or integrate them into an existing business plan. We see more people can access the world wide web on their phones and seek video content than ever before as social platforms and mobile devices continue taking over the globe.
According to Hubspot, 72 percent of buyers prefer to discover a product or service through video. They also revealed that almost half of internet users check for product or service-related videos before visiting a business. According to Unbounce, including videos on your webpage may increase conversion rates by up to 80%.
In a nutshell, videos are an entertaining and compelling medium that businesses of all sizes can use. Now is the moment to join the wave.
Tip #1 Use product explainer videos alongside static images
Explainer videos are short internet marketing clips used to describe your business’s products or offerings. Such videos are frequently used on landing pages of the products or on the main page of a website. These videos have been quite popular. According to some websites, adding an explanatory video to their website raised conversions by up to 144 percent.
Animation is the most common style of explainer video, and it’s frequently used to explain services or conceptual tech items like software. Explainer animated videos allow for greater creativity and are simpler to execute or update in the future.
Companies providing a tangible product or a service that is heavy on customer experiences, such as a restaurant or consulting firms, should use live-action explainer films. Because we are inherently attracted to other human faces, using real individuals in your explainer film may help viewers connect emotionally. You can record raw footage of your customers’ experiences and then trim video later to create an attractive and edited explainer video.
Tip #2 Go Live!
Going Live done right can help you build brands. Whether it’s Facebook, YouTube, Twitter, or Instagram Live, all major social media platforms allow users to stream live videos.
When you broadcast & overdeliver live to your fans and followers, you can interact with them in real-time which may help in getting more raving fans for your business & helps you in branding as well. Live stream marketing has a greater percentage of engagement. Consumers watch live video for up to 8.1 times longer than on-demand video.
Tip #3 Use customer testimonial videos to build trust
One of the most important reasons to use testimonies in your video marketing is to increase trust. Customers are significantly more inclined to trust one of their friends than trust you. Although a textual testimonial on your site may aid in converting potential consumers, your site visitors may not believe that the quotation is accurately portrayed. With a video testimonial, they can hear it directly from their peers.
You can take lengthy footage of recordings of multiple customers of your brand and later on trim video using editors. This will enable you to choose clips that make your brand look good. Clients may watch other individuals talk about your items in an unscripted, honest way via testimonial films. It offers your company a face and your brand the trust it needs among your target market.
Another thing that you can include maybe, a case study of how one of your customers got the desired result e.g. How Customer A made $200,000 in 6 months after starting to work with you, or went from being fat to attaining that perfect body, and so on. This can serve as a hook for your funnels as well.
Tip #4 Ensure that you use relevant CTAs alongside your videos
Every day, people are bombarded with commercial messages from all directions. As a result, people become less interested in ads and are more likely to feel choice fatigue. Calls to action or CTA provide your prospective buyers explicit directions on what they should do next, removing any ambiguity and simplifying the user experience. A CTA encourages visitors to become closer to your company and turn into consumers as your video promotes excitement and interest.
CTAs can serve the function of expanding your audience. “Like & subscribe to the channel,” “Follow us on Facebook,” and similar CTAs are just as crucial as stronger CTAs like “Submit payment.” However, you should be able to employ CTAs in a way that does not bother or distract your readers. Thankfully, video platforms enable you to employ a variety of CTAs.
Tip #5 Focus on video SEO
Video SEO is the process of optimizing your video so that it is recognized and appears in search results for the topics you choose. It entails establishing video metadata that is useful to anyone searching for it and producing video content that will drive traffic.
Make your video thumbnail attractive:
Because thumbnail is what a searcher sees when your video is indexed, it dramatically influences your thumbnail picture. Consider your thumbnail picture in the same way you would a book cover or front page of your website. Strong thumbnail pictures may significantly increase CTR and other video SEO metrics
Use the best title and description of your video:
The meta description and title play a vital role in video ranking, just as they do for blog posts. Spend time coming up with a catchy video title and description. Make sure you’re targeting terms that people are truly looking for by conducting keyword research.
Whether you’re making snackable films for Instagram using your iPhone or collecting leads to start building new relationships with customers, Investing in the video will surely help shift the needle in terms of your company’s development. Now is the time to use video to expand your company. Start exploiting the powers of video marketing and get those top-of-the-funnel numbers to cross all the limits!